Flavor Fatigue Interview Tracker

Start here. Fill this in before the interview begins. Hit Record when your interviewee is ready, then move to Question Bank.

Who & When

Interviewer

Interviewee

Date

Duration (minutes)

Mode

Recruit Profile

Quick read on who this person is before you start.

How they cook

How they eat

How they were recruited / connection to team

Any relevant background to know going in

Hypothesis Reference

Quick reminder of what you're testing. Score these in Live Signals during the interview.

Tier 1 — Must Be True

H1 Curious cooks have real, recurring friction trying global cuisines at home

H2 Existing options (meal kits, YouTube, cookbooks) don't remove the friction

Tier 2 — Shapes the Beachhead

H3 No flavor reference point is the deepest barrier (not sourcing or recipes)

H4 Ingredient sourcing friction and pantry waste compound over time

H5 "Someday" queue — desire is strong but path feels too hard

H6 Heritage/cultural connection is real but underserved

Tier 3 — Shapes the Solution

H7 Anchors food cost to restaurants ($15-25/meal), not groceries

H8 Cooking is part of the experience — they want to make it, not just eat it

H9 Food exploration is part of their identity

H10 Has tried to solve this before and been let down

H11 Problem recurs — it's a standing gap, not a one-time frustration

During or immediately after the interview. Mark signals as they emerge -- don't wait until the end.

JTBD Clusters Observed

A: I want to cook new cuisines at home

B: I want to recreate restaurant experiences

C: I want to build cooking confidence

D: I want to connect with food heritage

E: I want to expand my dinner repertoire

F: I want to cook my own cultural heritage cuisine I didn't grow up learning

Hypothesis Signals

Emotional Peaks

Frustration

Excitement

Doubt/Insecurity

Aspiration

Best Quote

Other Signals

I accidentally pitched (caught myself, recovered)

Weeks 4-5 only. Use this tab when showing storyboards (Week 4) or sketch prototypes (Week 5) during interviews. Fill in the discovery tabs first, then switch here when you pull out the concepts.

Testing Mode

Version Shown

Storyboard Reactions (Week 4)

Problem resonance (did they recognize the problem in panels 1-2?)

Preferred solution

Prototype Reactions (Week 5)

Concepts shown (check all that apply)

The Box/Packaging Reference Meal Journey Map Community/Sharing Pricing/Commitment Other

Top pick (which concept did they gravitate toward?)

Card sort top 3 (if used)

Willingness Signal

VP Canvas Assumption Tested

Changes to Make for Next Interview

Top 3 Takeaways

1.

2.

3.

Biggest Surprise

Primary JTBD Observed

Artifacts Collected

Photo of setup/environment

Great quote captured

Screenshot of their setup/app

Permission to share/use obtained

Referrals collected

Follow-up Needed

Yes, follow-up needed

Referrals

Notes from Recording / Transcript

Auto-saved here when you hit "Save to Post-Interview Notes" on the Live Signals tab. Expands as it fills.

Raw Data Export

All fields from every saved interview. To push to the Excel ledger: Download CSV → drop in project folder → run python import-csvs-to-ledger.py

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Question Notes by Interviewee

Rows = questions. Columns = interviewees. Only shows questions where at least one person left a jot note.

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Add notes next to questions in the Question Bank tab and save the interview. They'll appear here as a cross-interview comparison.

Interview History